Technical Project Manager, EPAM Switzerland, Switzerland / Estonia
After graduating as a Master of IT management from Tallinn University, Zahhar was a developer, lecturer, design manager, CIO, entrepreneur and startup founder. Since 2016 lives with his family in Switzerland and continues carrier as Project manager.
APPLYING PERSONAS IN BUSINESS ANALYSTS, DEVELOPMENT AND TESTING
Personas are fictional characters, who represent real users of our software. Business, designers and marketers user Personas throughout creative process to ideate and validate design of the application. Meanwhile, business analysts, developers and testers often see Personas as a silly distraction from the real work at hand. Let’s see how to create meaningful Personas and use them to full potential, so every team member benefits from this powerful research and communication tool.