Dr. Sebastian Vetter
Senior Experience Designer, PwC digital New Zealand, Innovate & Sprint, Germany, Germany / New Zealand

Dr. Sebastian Vetter is a senior experience designer and management consultant working for PwC digital New Zealand. He has helped organisations in New Zealand and Germany build, operate and manage corporate think tanks.



Lessons learned from designing corporate think tanks in New Zealand and Germany

Fifty-two percent of the Fortune 500 have merged, been acquired or have gone bankrupt since 2000. The threat of startups disrupting established sectors is greater than ever before. Traditional approaches to innovation are often slow and constrained by risk-averse cultures, and a rigid approach of ‘innovation management’. Many organizations have launched corporate think tanks to accelerate digital or customer experience innovations. The presentation covers different types of corporate think tanks, highlights lessons learned, and gives practical tips on how to successfully build, operate, and manage corporate think tanks.



In a hands-on workshop you will learn how to apply the Google Venture Sprint process to answer critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it is a mix of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.

Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

Sebastian Vetter

Corporate think tanks

Google Venture Sprints - customer-centred product design

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